Growth Marketer

地点: 中国 > 上海
工作类型: 全职
薪水: ¥600000 to ¥800000 年薪

Key Responsibilities

  • Plan and launch paid campaigns across Facebook / Instagram, Google SEM, and other related channels
  • Own and maintain spreadsheets related to tracking performance of the entire customer lifecycle from web traffic down to paid conversion
  • Monitor user journeys via Mixpanel and adjust product changes or email campaigns to improve adoption and retention
  • Write copy for campaigns, product optimizations, and emails with a focus on conversion
  • Collaborate with internal stakeholders to support creation of educational content for how to use company's floor planner and rendering tools
  • Conduct customer development research via video conference calls, surveys, and other tools
  • Prepare presentations to report experiment results and share learnings

Preferred Skills & Requirements

  • Fluent in English, written and spoken
  • Bachelor degree in marketing or related studies
  • Two years minimum experience in online marketing and/or product analytics
  • Expertise in two major online channels - Google Ads and Facebook ads
  • Creative ability to come up with solutions to tough problems
  • Business acumen to break down problems
  • Strong capability to craft high performing ad creative
  • Interest in home decor, home furnishings, or design
  • Experience in self-service SaaS businesses a plus